Web development
LÜMA Pilates
§ 01 — Thesis
Category Pilates Studio
Classes, team, and Acuity booking for a Reformer Pilates studio.
We created a calm site with Acuity booking, clear studio content, and direct WhatsApp contact.
- Booking
- Acuity
- Booking system configured and integrated
- Contact
- Direct path for questions and conversation
- Design
- Premium
- Calm and professional visual presence
§ 02 — The Brief / The Tension
Fig. 02 Case 06
The Challenge
LÜMA Pilates needed to launch an owned digital presence with clear booking, direct contact, and a premium image from the start.
The frictions
- New studio without an owned website
- Need to configure Acuity Scheduling for bookings
- Need to convey a premium, professional image
- Direct WhatsApp contact as a support and conversation path
§ 03 — The Strategy / The Decision
Fig. 03 Plate 03 06
The decision Our Approach
We designed the site to convey calm, professionalism, and exclusivity — aligned with the studio's "Balance over perfection" philosophy.
- Strategy & Branding Visual identity definition, earth-tone color palette, and premium typography
- Booking Software Selection Evaluation and implementation of Acuity Scheduling as booking system
- Design & Development Site build with Astro, smooth animations, and responsive design
- Content & Contact Copywriting, class sections, team, and contact paths
- Optimization & Launch Performance, SEO, accessibility, and production deployment
§ 04 — The Solution / Responsive Experience
Fig. 04 Plate 04 06
The Solution
We created a calm site with Acuity booking, clear studio content, and direct WhatsApp contact.
- Minimalist design with serif typography and earth-tone palette
- Acuity Scheduling booking system integration
- Classes, FAQ, team, and studio information sections
- Smooth animations and optimized mobile experience
§ 05 — The Work / Visual Spread
Fig. 05Plate 05 06
In frames
A walk through the shipped surface — sections, states, breakpoints.
§ 06 — Technical Proof / Performance Dossier
Fig. 06 Dossier 06 06
Field report
Mobile Lighthouse performance: 87 out of 100
Lighthouse, mobile. Simulated 4G throttle. The number that survives a slow connection — the rest of this page is the receipt.
| Dimension | Mobile |
|---|---|
| Performance | 87 |
| Accessibility | 100 |
| Best Practices | 100 |
| SEO | 100 |
| Speed Index | 3.2s |
Desktop: 97 · 100 · 100 · 100 · 0.9s
- load
- 0.9s
- page weight
- 400KB
- requests
- 20
- ttfb
- 120ms
§ 07 — Project Impact
Fig. 07Dossier 07 06
What it meant
Acuity Scheduling was configured and integrated into the site; NewStella supports the ongoing technical management.
- Direct ContactWhatsApp remains a visible path for questions, support, and quick conversations with the studio.WhatsApp
- Owned PresenceThe studio moved from no owned website to a clear digital base for classes, team, booking, and contact.owned site
- Premium ImageThe visual direction communicates calm, professionalism, and an experience aligned with the studio.calm design
Scope / What shipped
What shipped.
One build. One team. No handoffs. We stayed accountable.
§ 09 — Related Projects
Fig. 09 · Index 0906
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§ 10 — Close / Conversion
Fig. 10 · Close 10 06
Next system
Build a website that turns attention into trust.
LÜMA Pilates shows how a web system can organize message, proof, and contact paths. If you need a digital base with that level of clarity, let's talk.