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Academia Claroscuro website homepage, desktop view

Web development

Academia Claroscuro

§ 01 — Thesis

Category Music Academy

Classes, instruments, and faculty organized for a music academy.

We created a site that organizes classes, instruments, and contact in one place.

PageSpeed Score
96–99/100
mobile 96, desktop 99
Class Structure
Classes & faculty
instruments, classes, and faculty organized
Digital Presence
Professional
from social to own site

§ 02 — The Brief / The Tension

Fig. 02 Case 08

02 The brief Filed · 2025

The Challenge

Claroscuro relied on word-of-mouth and had no professional web presence.

The frictions

  1. Total dependence on word-of-mouth and social media
  2. No presence in Google searches
  3. No way to showcase instruments, teachers and services
  4. Contact limited only to Instagram messages

§ 03 — The Strategy / The Decision

Fig. 03 Plate 03 08

Desktop screenshot of Academia Claroscuro: Main Hero
Fig. 03a Main Hero Elegant design reflecting the academy type desktop

The decision Our Approach

We combined an artistic visual direction with a clear structure for classes, instruments, and contact.

The moves
  1. Research Competition and services analysis
  2. Design Elegant music-inspired design
  3. Development Implementation with Astro and optimized assets
Detail of Academia Claroscuro: Musical Disciplines
Fig. 03b Musical Disciplines

§ 04 — The Solution / Responsive Experience

Fig. 04 Plate 04 08

The Solution

We created a site that organizes classes, instruments, and contact in one place.

What we delivered
  1. Professional website with elegant modern design
  2. Technical structure prepared for local visibility
  3. Clear navigation of all instruments and classes
  4. WhatsApp integration and contact paths
Desktop view of the Academia Claroscuro website: Our Courses
Fig. 04b Our Courses Complete course catalog type desktop responsive
Mobile view of the Academia Claroscuro website
Fig. 04a mobile view type mobile responsive

§ 05 — The Work / Visual Spread

Fig. 05Plate 05 08

In frames

A walk through the shipped surface — sections, states, breakpoints.

Desktop screenshot of Academia Claroscuro: Teaching Excellence
Fig. 05aTeaching ExcellencePremium educational qualitytypedesktop
Mobile screenshot of Academia Claroscuro: Mobile Hero
Fig. 05b Mobile Hero
Desktop screenshot of Academia Claroscuro: Our Teachers
Fig. 05c Our Teachers
Desktop screenshot of Academia Claroscuro: Call to Action
Fig. 05dCall to ActionInvitation to enrolltypedesktop

§ 06 — Technical Proof / Performance Dossier

Fig. 06 Dossier 06 08

Field report

Mobile Lighthouse performance: 96 out of 100

Lighthouse, mobile. Simulated 4G throttle. The number that survives a slow connection — the rest of this page is the receipt.

Lighthouse · Mobile × Desktop
Lighthouse scores, mobile
Dimension Mobile
Performance
96
Accessibility
100
Best Practices
100
SEO
100
Speed Index 0.9s

Desktop: 99 · 100 · 100 · 100 · 0.5s

Technical vitals
load
1.0s
page weight
420KB
requests
22
ttfb
100ms
PageSpeed Insights screenshot of Academia Claroscuro
Fig. 06 PageSpeed Insights screenshot

§ 07 — Project Impact

Fig. 07Dossier 07 08

What it meant

From no professional web presence to an indexable structure for music-class searches in Cancun.

Local Structureindexable structure
Impact ledger
  1. Service OrganizationInstruments, classes, teachers, and contact gathered into an owned website.owned site
  2. Direct ContactWhatsApp is integrated as a studio contact path.WhatsApp
  3. Technical PerformanceThe project metrics record 96/100 on mobile and 99/100 on desktop.96/100 mobile
08 / Technical ScopeNine deliverables

Scope / What shipped

What shipped.

One build. One team. No handoffs. We stayed accountable.

Direction
DIR·01Our ApproachWe combined an artistic visual direction with a clear structure for classes, instruments, and contact.
DIR·02Research & ContentGathering information about services, teachers and images
Design + Build
BL·03Measured PerformanceRecorded measurement: PageSpeed 96 on mobile, 99 on desktop, and a 1.0s load time
BL·04Local Visibility StructureTechnical structure prepared for local searches
BL·05Services ShowcaseAll instruments and classes clearly organized
BL·06WhatsApp ContactWhatsApp integrated as a studio contact path
Operate
OPS·07Premium Global HostingGlobal CDN for static-content delivery
OPS·08Image OptimizerAutomatic WebP compression to reduce image weight
Sustain
SUS·09Launch & SupportSite publication and analytics setup

§ 10 — Close / Conversion

Fig. 10 · Close 10 08

Next system

Build a website that turns attention into trust.

Academia Claroscuro shows how a web system can organize message, proof, and contact paths. If you need a digital base with that level of clarity, let's talk.