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Selected Work

LÜMA Pilates

Premium Website for Reformer Pilates Studio in Cancún

The Challenge

LÜMA Pilates needed a clear digital presence and booking flow from launch.

New studio with no existing digital presence

The Solution

We created a calm site with integrated booking, testimonials, and direct contact.

Minimalist design with serif typography and earth-tone palette

LÜMA Pilates Hero — Balance over perfection

Client

LÜMA Pilates

Category

Pilates Studio

Duration

3-4 weeks

LÜMA Pilates Philosophy & Studio

What We Built

Premium Minimalist Design Integrated Booking System Perfect Accessibility Testimonials & Reviews

Stack

Astro · TypeScript · Tailwind CSS

frontend

Astro

Ultra-fast static site framework

frontend

TypeScript

Robust and maintainable code

frontend

Tailwind CSS

Optimized and minified CSS

tools

Acuity Scheduling

Integrated professional booking system

LÜMA Pilates LÜMA Pilates lighthouse performance

Process

01

Strategy & Branding

02

Booking Software Selection

03

Design & Development

04

Content & Testimonials

05

Optimization & Launch

Results

Accessibility

100/100

Desktop Speed

97/100

SEO Score

100/100

Booking System

24/7

Performance

Mobile

87

Desktop

97

SEO

100

Speed Index

0.9s

Before / After

Load Speed

+100%

N/A (no site)

0.9s

Booking System

+100%

Manual handling

Acuity Scheduling

Technical Snapshot

Load Time

0.9s

Page Size

400KB

Requests

20

TTFB

120ms

Selected Frames

LÜMA Pilates Hero — Balance over perfection

Hero — Balance over perfection

LÜMA Pilates Philosophy & Studio

Philosophy & Studio

LÜMA Pilates Instructor Team

Instructor Team

LÜMA Pilates Call to Action

Call to Action

Timeline

3-4 weeks development

01

3-5 days

Research & Strategy

Visual identity definition and booking software selection

  • Visual identity
  • Color palette
  • Booking software selection

02

5-7 days

Visual Design & Experience

Minimalist design with serif typography and earth-tone palette

  • Complete design
  • Typography and style
  • Responsive components

03

10-12 days

Development & Optimization

Build with Astro, Acuity integration, and animations

  • Functional site
  • Acuity integration
  • Testimonials and FAQ
  • Animations

04

1-2 days

Launch & Ongoing Support

Testing, SEO, and production deployment

  • Complete testing
  • Optimized SEO
  • Successful launch

Business Impact

Digital Presence

From 0 to online

Booking Management

24/7 Bookings

Brand Image

Cohesive identity